Let’s be real, none of us are completely satisfied with our blog’s growth or our social media presence. Most of us don’t make money with our blogs and can’t quit our 9-5 jobs to pursue our dreams. And it’s probably because we have no idea where to start. That’s where Jenna Kutcher, the hostess of The Goal Digger Podcast, comes in.
Jenna is a blogger, podcast host, photographer, and business woman who is living our dream. She’s obsessed with macaroni and cheese, fostering puppies, and napping. The wonderful thing about Jenna is that she absolutely loves to serve other people. She talks about serving others quite often, but shows that she means it by sharing free content with her followers and being open about the way she runs her business.
One of the most important things about this podcast is that Jenna gives us a piece of advice that is grossly overlooked. Creating a brand that speaks to people. A brand that people think of when they’re not looking at your website. A brand that they genuinely like! I will let her speak to you about how to grow your blog or business since she’s certainly more qualified, but I’d like to point out themes I saw in the 15 episodes I listened to of The Goal Digger Podcast.
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Serve Your Audience
I get a ton of emails with people asking me to buy something. And I never do. I think part of that reason is that I feel no personal connection to those brands at all! What Jenna has found is that if she gives and gives and gives to her audience without asking for anything in return, they will respond much more favorably when she does ask.
She continually asks herself, “What keeps my readers up at night?” Asking that question requires a couple things. 1) You need to know who your audience is, 2) show that you hear them and that you’re willing to solve their problem, and 3) love and believe in the content that you’re putting out to help them.
I think a lot of us miss the mark with this point. I personally have never hosted a giveaway, created free eBooks or worksheets, or given free coaching sessions. However, I try to read posts other bloggers put out and show as much support as I can. I also enjoy collaborating with others to create richer content. I definitely encourage you to think about how you can serve your audience on a more personal level.
One of the concepts Jenna brings up is the importance of being authentic. This essentially means being your true self and not putting on your best face for social media. I used to think that this is easier to say for someone like Jenna with a ton of followers. She’s already established a brand and doesn’t necessarily need to impress anyone. However, she got to that point because she was extremely authentic. She shares enough of her life with her audience to make them feel connected to her, and she tries her best to respond to them and make them feel loved.
A wonderful thing that Jenna points out is that there is no one size fits all to business, social media, or marketing. Success will come when you own up to who you are and go from there. When you’re authentic, the people you want to attract will be attracted to you, and that’s all that matters. Part of that is finding your unique voice and trying to write the way you talk. Not adding fluffy adjectives or filler words.
This sounds extremely obvious considering her podcast is called The Goal Digger Podcast, but Jenna interviews some really great people that touch on this topic. One interesting conversation was about jealousy. If you’re jealous of someone, try to understand why. Do they have the career you want, the relationship, or something else? If you’re someone that doesn’t know what you’re doing with your life, look at what you’re jealous of and go from there. Obviously don’t let is weigh you down, use is as a springboard to bigger and better things. And remember that things don’t happen by chance. Successful people work for what they have.
Another important thing to keep in mind is that we don’t have to do everything. If you set too many goals at a time, you won’t be successful. Pick a couple things that you think you can really work for, and focus on them. For example, so many people try to work on every social media platform right at the beginning of starting their blog, and get burnt out. Decide what success looks like for YOU and go for it. And if someone is doing something else and is successful, be happy for them, not competitive.
I’ve found that listening to this podcast gave me a lot of inspiration for making my blog better (and got me really excited to try new things, like building an email list!). Some things Jenna talks about in this podcast are too intense for me because my blog is only one month old. However, the themes I discussed in this post are hopefully things we can all work on not matter how far along our blogs are.
What have you guys been working on recently to make your blogs better and serve your audience?